This integration has been designed so that joint customers of Sailthru and Demandware can get the most out of both platforms, with a minimum of technical effort. For those who have just recently chosen Demandware as their ecommerce platform, or will in the future, the integration makes Sailthru provides a solution for marketing and analytics, and for developing and leveraging the all-important single customer view.
Ecommerce platforms such as Demandware provide a wide range of functionality, such as a front-end user interface, inventory management, user registrations, and shipping and fulfillment. The choice of a digital marketing infrastructure needs to be right behind that of your selection of an ecommerce platform, a Sailthru representative notes. These platforms are not built to connect customer experiences across different channels, nor are they built to offer product recommendations based on a holistic understanding of customers as individual.
Once a robust single customer view has been created, joint clients of Demandware and Sailthru can use Sailthru’s predictive technology, combined with its recommendation capability, to optimise each client’s long-term value to the brand.
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