According to TechCrunch, this initiative follows the collaboration between Facebook and the India-based telecom company Reliance. Consequently, users in Navi Mumbai, Thane and Kalyan, three sub-urban areas of Mumbai, can now use JioMart’s WhatsApp business account for grocery shopping. They can initiate an order by texting ‘Hi’ to +91-8850008000, which prompts a link that opens a mini store on the browser. This, in turn, allows them to browse through a range of grocery products.
Once an order has been placed, which currently does not include an online payment method, JioMart automatically assigns a neighbourhood store and sends an invoice through WhatsApp.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now
We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.