According to TechCrunch, this initiative follows the collaboration between Facebook and the India-based telecom company Reliance. Consequently, users in Navi Mumbai, Thane and Kalyan, three sub-urban areas of Mumbai, can now use JioMart’s WhatsApp business account for grocery shopping. They can initiate an order by texting ‘Hi’ to +91-8850008000, which prompts a link that opens a mini store on the browser. This, in turn, allows them to browse through a range of grocery products.
Once an order has been placed, which currently does not include an online payment method, JioMart automatically assigns a neighbourhood store and sends an invoice through WhatsApp.
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