Reliance, Facebook test grocery shopping via JioMart on WhatsApp

According to TechCrunch, this initiative follows the collaboration between Facebook and the India-based telecom company Reliance. Consequently, users in Navi Mumbai, Thane and Kalyan, three sub-urban areas of Mumbai, can now use JioMart’s WhatsApp business account for grocery shopping. They can initiate an order by texting ‘Hi’ to +91-8850008000, which prompts a link that opens a mini store on the browser. This, in turn, allows them to browse through a range of grocery products. 

Once an order has been placed, which currently does not include an online payment method, JioMart automatically assigns a neighbourhood store and sends an invoice through WhatsApp. 

Although official sources confirmed the move, the ordering system is currently at the pilot stage, TechCrunch reports. Overall, more than 1,200 neighbourhood stores are engaging in the pilot programme.
the paypers logo

The Paypers is the Netherlands-based leading independent source of news and intelligence for professional in the global payment community.

 

The Paypers provides a wide range of news and analysis products aimed at keeping the ecommerce, fintech, and payment professionals informed about the latest developments in the industry.

 



No part of this site can be reproduced without explicit permission of The Paypers (v2.7).

Privacy Policy / Cookie Statement

Copyright