According to Rakuten’s head of Asia marketing Shin Hasegawa, cited by online media outlet techinasia.com, Singapore has been selected because of its close proximity to other Southeast Asian countries.
Rakuten launched its pioneering Japanese e-commerce platform, Rakuten Ichiba, in 1997. Since then, the company offers a business to business to consumer (B2B2C) model, enabling merchants to build online storefronts on the marketplace and sell directly to consumers. Currently, the company has e-commerce operations in Japan, Taiwan, Malaysia, Thailand and Indonesia.
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