Italian luxury company Prada has upgraded its ecommerce platform with more editorial and personalized content based on the history of each customer, as per MDS news.
Also, the company has launched a Prada Time Capsule section, which consists of selling a limited-edition product every month that will be available only for 24 hours through its online platform.
The new website feature and Prada Time Capsule is available for now only in European markets. By 2020, the group plans to launch the new ecommerce platform in the rest of the regions where it operates.
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