In addition, the system now also allows customers to create a shopping list, and enables publishers and influencers to create ‘Shopping spotlights’ which showcase recommendations and trends to customers.
Retailers and brands can now be ‘verified’ by Pinterest, which will allow for increased distribution within high-intent shopping experiences, as well as additional metrics. Furthermore, their profiles can be set up to act as storefronts.
A spokesperson from Pintrest informed that the company’s intention is to enable users to purchase any item they see on the site, or to receive personalised recommendations for similar items.
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