According to adexchanger.com, US-based beverage corporation Pepsi will redistribute funds from other media channels to ecommerce investments over the long term to retain customers that switched from in-store shopping to ecommerce, grocery delivery and store pick-ups.
Moreover, Belgium-based beverage and brewing company AB InBev is shifting its budgets from retail trade to DTC and delivery services through its ZX Ventures investment fund. As a result, Zé Delivery, its delivery service in Brazil, had increased orders during April-May 2020. Furthermore, the company changed its packaging customs by manufacturing more of the large packs, due to bulk acquisition preferences from the online environment.
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