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Paddle announces first competitor to Apple In-App Purchases

Thursday 7 October 2021 13:04 CET | News

Paddle, a revenue delivery platform for B2B Software-as-a-Service companies, has announced an alternative In-App Purchasing (IAP) system for iOS developers.

Paddle’s new offering is a response to the recent ruling in the Apple vs Epic lawsuit. Developers can register their interest in Paddle In-App Purchase, with the new service going live in December 2021, in line with the terms of the court ruling.

Other benefits of using Paddle In-App Purchase include:

  • greater control over customer relationships by removing Apple as the middleman.

  • subscription options and retention tools with direct subscription management and the ability to pause subscriptions .

  • direct customer service by putting the developer in control, Paddle IAP gives sellers the ability to to deliver customer service without having to go through Apple.



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Keywords: ecommerce, product launch, B2B payments, SaaS
Categories: Payments & Commerce
Companies:
Countries: United Kingdom
This article is part of category

Payments & Commerce






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