As a result of the partnership, North American customers will be able to purchase BIC Sport’s watersports products online. Additionally, Shopatron will also allow BIC Sport to send online sales to their retail partners for order fulfillment.
Currently BIC Sport manufactures more than 65,000 products a year and exports to 90 countries.
Since its inception in 2001, Shopatron has developed e-commerce websites for 1,000 brands and 18 000 retail partners in over 40 countries. The company has also partnered with more than 4,900 sporting goods retailers across Europe and North America for order fulfillment.
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