According to the press release, by adding ecommerce to NCR’s leading retail core point-of-sale platform will give retailers, especially regional and small grocery chains, the ability to quickly deploy 'buy-online, pickup-in-store' capabilities to serve their customers’ needs directly. This combination enables retailers to build stronger customer relationships, strengthen their brands, and earn better margins than with third-party ecommerce providers.
Moreover, NCR estimates 'buy-online, pickup-in-store' ecommerce will grow by 25% per year through 2025. Third-party providers of online solutions initially filled the demand gap for these services when the pandemic hit, but grocers need and want to reclaim their customer experience. With Freshop, NCR can now help grocers capitalise on the growth in ecommerce going forward.
Therefore, Freshop’s ecommerce capabilities will become a key component of NCR’s Next-Generation Retail Store Architecture, including NCR Emerald, which provides retailers the ability to simplify store operations and introduce future innovations in a fraction of the time and cost. Financial terms of the transaction were not disclosed.
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