The new deal will see Elkjøp, which has 400 stores in four countries and 10,000 employees, grow its online offering with a new marketplace. The marketplace will give the retailer a way to diversify the product categories it offers to customers, allowing Elkjøp to attract new customers and enter previously unexplored markets.
The Mirakl Marketplace Platform provides a secure online environment to host transactions between buyers and sellers of both products and services – both B2B and B2C organisations can increase their product range, expand geographically and introduce a profitable new sales channel.
Organisations can use marketplaces to regain their price competitiveness, increase margins, as well as test and extend product ranges inventory and risk free.
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