Findings from Mastercard SpendingPulse underscore the strength of the holiday shopper across channels, with consumers returning to stores (+8.1% YOY), and ecommerce continuing to expand, up 11.0% compared to 2020.
According to Mastercard, continuing a key trend from 2020, US consumers shopped earlier than in the past years, as retailers offered special promotions early and then again later in the season. Hence, shoppers raced to secure ‘guaranteed by Christmas’ shipping offers. Looking at Mastercard’s expanded holiday season, total retail sales were up +8.6% YOY for 75 days between 11 October and 24 December.
Black Friday marked the top spending day of the 2021 holiday season. For the Thanksgiving weekend running Friday, 26 November through Sunday, 28 November, shoppers drove US retail sales up +14.1% YOY. In-store sales also rebounded, increasing +16.5% YOY while ecommerce sales experienced sustained growth, up +4.9% YOY, Mastercard SpendingPulse reveals.
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