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Malaysia Airlines launches online shopping platform

Friday 15 January 2021 12:52 CET | News

Malaysia Airlines has announced the launch of a new online shopping platform, Enrich, for its frequent flyer programme.

Named Enrich Shoppe, the platform provides a way for Enrich members in Malaysia, Singapore, Thailand and the Philippines to earn Enrich Miles for purchases from over 500 ecommerce brands, including Tumi, Sephora, Michael Kors, Watsons, JD Sports, Uniqlo, Cotton On, and many more. In turn, the platform will earn the airline a new source of ancillary revenue.

The B2C platform is powered by RebateMango, an online rewards digital company, and the partnership aims to add value by enabling Enrich members to earn up to 10 Enrich Miles for every dollar spent through Enrich Shoppe. Enrich Miles can be redeemed for flights, hotel stays, inflight duty-free products, as well as lifestyle vouchers, dining vouchers, seat upgrades and Golden Lounge Access.




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Keywords: Enrich Shoppe, Malaysia Airlines, ecommerce platform, ecommerce, travel, product launch, Tumi, Sephora, Michael Kors, Watsons, JD Sports, Uniqlo, Cotton On, RebateMango, Enrich Miles, Asia, APAC
Categories: Payments & Commerce | Ecommerce
Countries: Malaysia
This article is part of category

Payments & Commerce