Luxury brand Desigual expands its online presence in India through Tata CLiQ Luxury

Thursday 7 January 2021 13:36 CET | News

Spain-based fashion label Desigual has announced its launch on Indian lifestyle platform Tata Cliq Luxury to expand its presence in the country.

According to the press release, the partnership comes to strengthen the company's presence after the launch of its two concept stores in 2020, which have received positive response despite the COVID-19 pandemic. 

Desigual is characterised by the individuality and the unique character of its creations designed to  dress anyone who wants to be 100% themselves and express their most creative side. The brand is Mediterranean in spirit, and this is where the inspiration comes from, which is conveyed through the designs, stores, and communication. Through its garments, Desigual aims to inspire people to be themselves and invite them to celebrate their authenticity. 

Tata CLiQ Luxury is focused on enhancing its luxury experience by embracing the principles of Slow Commerce. As India's premier luxury lifestyle platform, it strives to offer a improved shopping experience through a careful curation of brands,  luxury delivery and unboxing experiences designed to bring luxury shopping to the customer's doorstep, and personalised privilege programmes.

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Keywords: Desigual, launch, India, Tata Cliq Luxury, COVID-19, pandemic, ecommerce, shopping experience
Categories: Payments & Commerce
Countries: India
This article is part of category

Payments & Commerce