The investment is set to go toward ‘fulfilment centres’ to handle stock needs and toward a fleet for last-mile delivery. LuLu reportedly intends to bring in smaller online-focused vendors, in addition to introducing new product categories.
Online sales account for approximately 5% of the group’s total sales, but LuLu aims to increase that figure to 15-20% by the end of 2024, according to the press release. The Covid-19 pandemic has accelerated the pace of investments in digital channels in the Middle East, per Gulf News, with a greater focus on contactless payments.
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