According to Ecommerce News Europe, Lightspeed will integrate some Google tools directly into its platform, at no additional cost, to boost local sales from retailers. The integration allows omnichannel retailers to automate ads and real-time inventory levels directly from the Lightspeed platform.
The initiative follows after data from the latter shows that consumers are interested in shopping locally, but often still start that search online. For instance, searches for 'local' + 'business(es)' have grown by more than 80% year over year, including searches like 'local businesses near me' and 'support local businesses'. Additionnaly, searches for 'who has' + 'in stock' increased by more than 8,000%.
Furthermore, the partnership between the two parties includes three tools from the search giant that can be used directly in Lightspeed’s software – Google Local Inventory Ads, Google Smart Shopping Campaigns, and Google My Business. The first tool allows retailers to reach local customers with local inventory ads. Thanks to these ads, nearby shoppers know what a retailer has in stock, which should lead to more visits to the physical store.
With Google Smart Shopping Campaigns, products from retailers can show up across all of Google’s properties, reaching users whenever and wherever they search for something or consume content. Regarding the last tool, Google My Business, Lightspeed customers can get and manage a Google My Business listing straight from the Lightspeed dashboard, Ecommerce News Europe reported.
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