This comes as Lazada is committed to delivering streamlined ecommerce offerings that serve the needs of the region’s brands and sellers.
In addition, this partnership enables Mastercard to reach new audiences with Lazada’s wide network of users in the SEA region, including those in developing markets. At the same time, merchants will be able to use Mastercard’s solutions.
Here are some initiatives that Lazada and Mastercard will roll out in this partnership:
Develop joint education campaigns to increase consumer confidence, as well as reward schemes to encourage the use of digital payments;
Lazada will be able to access Mastercard’s regional and global sponsorship platforms to create promotions;
Mastercard’s data-driven insights will combine offline and online behaviours to help Lazada understand how to drive greater ecommerce growth within the growing base of consumers in the region;
Lazada will be the anchor merchant for certain new Mastercard solutions in select markets.
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