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Kuaishou and JD.com partner for livestream ecommerce

Friday 29 May 2020 10:13 CET | News

Video app Kuaishou and JD.com have teamed up advance consumers a new way of buying via livestreaming.

Kuaishou’s users will be able to purchase goods from JD.com through livestreaming shows within the short-video app, without transferring to JD.com’s platform to pay, thus facilitating the shopping experience.

JD.com is implementing this partnership a few days before the beginning of its annual “618” shopping festival, the company’s own “Black Friday,” to be held on June 18 2020.

Kuaishou, as the second-largest short video app behind Douyin with over 300 million daily active users (DAUs), will benefit from the cooperation with JD.com. The company has set an annual target to sell merchandise worth USD 35.2 billion in 2020 via livestreamers on its platform.

JD.com’s CEO Xu Lei said that in the midst of the challenges and opportunities from the retail industry, the partnership with Kuaishou will bring a more diverse shopping experience for buyers. 

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Keywords: JD.com, Kuaishou, livestream ecommerce, social commerce
Categories: Payments & Commerce | Ecommerce
Countries: Asia
This article is part of category

Payments & Commerce