According to IBS Intelligence, customers from Austria, Germany, Netherlands, Switzerland, and the UK will benefit from Klarna’s flexible payment options, such as the Pay in 30 or Instalments.
Moreover, Klarna released data regarding changes in the purchasing habits of UK consumers during the COVID-19 crisis, showing a spike in shopping made in the category of home and garden, health, sports and hobbies, as well as clothing. In the study, Klarna analysed the transactions made by its customer base in the categories of Gen Z (age 18-23), Millennial (ages 24-39), Gen X (age 40-45) and Baby Boomers (55+).
Besides, Klarna provided support for the International Committee of the Red Cross (ICRC) amid the coronavirus pandemic by raising funds (a pound, a euro or a dollar donation) for every Klarna transaction placed at ASOS globally on 29 April 2020, IBS Intelligence reported.
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