Kakao Talk's Business Solution integrates Cafe24

Wednesday 25 March 2020 13:25 CET | News

Cafe24, a global ecommerce platform, has announced that it is integrating its platform to Kakao’s account-based business solution, Kakao Sync.

As a result of the partnership, Kakao Sync enables Cafe24 merchants to utilise its various mobile business services. Merchants can provide store customers with one-click membership Sign Up and automatic Log In services through Kakao Talk.

Moreover, they can use notification and customer chat functions on Kakao Talk Biz Message to run their customer communication channels. These new functionalities will help merchants gain new customers and improve customer satisfaction, according to Business Korea.

Kakao Sync allows for precise mobile target marketing by using big data. Big data analysis automatically categorises customers into groups according to specifications like date of membership, date of their most recent visit, purchase history, and so on. Thus, merchants will be able to leverage big data insights to increase participation in promotions and conversion rates.

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Keywords: Kakao Sync, ecommerce, merchants, Korea, Kakao Talk Biz Message, big data, data analytics, Cafe24
Categories: Payments & Commerce
Countries: Korea, Democratic People's Republic of
This article is part of category

Payments & Commerce