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India-based beauty ecommerce company Purplle raises USD 45 mln

Tuesday 23 March 2021 11:31 CET | News

Purplle, an India-based ecommerce platform for beauty products has raised USD 45 million in a new financing round as it looks to expand its presence in the world’s second largest internet market.

According to TechCrunch, the Series D round was financed by Sequoia Capital India and existing investors Verlinvest, Blume Ventures, and JSW Ventures. The new round values the Indian startup – which has raised USD 95 million to date –at about USD 300 million, up from USD 150 million in its 2019 Series C round. 

The new funding gave partial exit to IvyCap Ventures, which had invested about USD 2 million in Purplle in 2015. Besides, the company reported that it sells nearly 50,000 products from over 1,000 brands, having 7 million monthly active users.

Overall, the growth of Purplle shows the increased potential of ecommerce in India, where users are beginning to purchase fashion and beauty products online, TechCrunch stated.


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Keywords: funding, ecommerce, online shopping
Categories: Payments & Commerce
Companies:
Countries: India
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