H&M Group has announced the online expansion of five of its brands – COS, Weekday, Monki, Other Stories, Arket –, which will be available online in nine new markets across Europe.
According to Ecommerce News Europe, the ecommerce operations for these five brands will be rolled out in May 2020 to Estonia, Latvia, Lithuania, Luxembourg, Croatia, Greece, Romania, Bulgaria and Cyprus.
According to representatives from H&M, the launch is part of the company’s ongoing digitalisation.
H&M is trying to get more out of its online operations, as recent news showed that the company has seen its sales decrease by 57% since the beginning of March 2020, Ecommerce News Europe reports. However, at the same time, its online sales growth was significant (32%).
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