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Groupon acquires US social shopping company Mertado

Monday 23 January 2012 13:08 CET | News

Online group vendor Groupon has acquired Mertado, a social shopping platform which uses Facebook as a distribution platform, to sustain its online retail arm Groupon Goods.

Under the terms of the agreement, Mertado will provide its current customers with access to its services until 28 February 2012.

Before its acquisition, Mertado raised USD 2.3 million in funding from Rustic Canyon Partners, Blumberg Capital, Redpoint Ventures and Y Combinator.

Groupon launched its online retail arm Groupon Goods for its US subscribers in September 2011. Groupon Goods offers deals for a small number of products over a set period of time, sold by local and national merchants.
 


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Keywords: Groupon, Mertado, e-commerce, social shopping platform
Categories: Payments & Commerce
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Countries: World
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Payments & Commerce






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