Carrefour’s investment also aims to allow Cajoo to take advantage of Carrefour’s purchasing organisation. This way, Cajoo will be able to offer more products to its customers.
Cajoo is part of a group of startups that operates dark stores and manages its own inventory of products. Customers can then order items without having to think whether they’ll be home when the delivery happens. Around 15 minutes later, a delivery person shows up with the groceries. The startup competes with Getir, Gorillas, Flink, Zapp and a few others. It also indirectly competes with traditional retailers and their online ordering systems.
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