The online store is said to provide a "seamless" experience to serve tenants and shoppers via the Frasers Experience (FRx) app starting with October 2020. The Frasers eStore will launch with 200 merchants, and will be accessible to the public via the FRx app from end October 2020. According to a press release, the online store will be available to a potential membership base of over 800,000 shoppers on the FRx platform.
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