According to Essential Retail the company partnered with cross-border ecommerce solutions provider Global-e to meet customers’ needs according to the local market conditions and shopping preferences, in the UK and Europe.
The partnership follows the launch of Forever 21 online stores in the APAC and LATAM, enabling the retailer to increase conversion rates and orders from these regions. Accordingly, a 133% growth in conversion rates has been observed in Australia since the introduction of the localised ecommerce site.
Furthermore, Forever 21 will also collaborate with payment company Klarna to provide additional payment options. Therefore, customers will benefit from a new Forever 21 app to make their purchases in their local currency, with prices tax and duty included.
Overall, the company is currently providing online shopping offerings across more than 95 currencies, and via over 150 local and alternative payments, Essential Retail reported.
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