According to the press release, ShopRunner’s capabilities will expand the FedEx ecommerce portfolio and are expected to create increased value for brands, merchants, and consumers. ShopRunner directly connects more than 100 brands and merchants to millions of consumers and offers benefits that include free two-day shipping, free returns, member-exclusive discounts, and more.
Furthermore, ShopRunner will operate as part of FedEx Dataworks, a new organisation within FedEx Services. FedEx Dataworks will create solutions that build the network for what's next by collaborating across the enterprise to integrate the technology and services customers expect and deserve.
Overall, the complementary nature of ShopRunner’s pre-purchase offerings combined with FedEx post-purchase logistics intelligence will enable brands and merchants to attract and engage consumers at scale by providing innovative online shopping experiences. ShopRunner’s consumer experience and omnichannel enablement capabilities are also anticipated to help unlock potential for FedEx as it continues to use data and technology to transform the end-to-end ecommerce experience.
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