fabric's platform helps companies deliver modern customer experiences where they were previously constrained by legacy technologies or internal ecommerce experience. Additionally, with fabric, B2B sales teams can now point potential customers to a self-service commerce platform for simple orders, allowing them to provide support for more complex inquiries that require a higher degree of expertise and service.
With US B2B ecommerce sales projected to total USD 1.8 trillion by 2023, according to prnewswire.com, B2B buyers and sellers are increasingly looking for ways to optimise sales efficiency, streamline business operations, and leverage digital marketplaces to deliver better customer experiences. A recent McKinsey report highlights that only about 20% of B2B buyers hope to return to in-person sales, even in sectors where field-sales models have traditionally dominated, such as pharma and medical products.
B2B-specific features within the platform include bulk ordering, contract-specific catalogues and pricing, and pre-built integrations with existing ERP suites such as NetSuite, BlueYonder, and MS Dynamics. fabric’s commerce platform for B2B has three core components: an experience platform for Marketers to quickly enable a digital storefront; a configurable application for business owners to manage their day-to-day business orders, customers, products, pricing, and promotions; and a wide range of commerce APIs to power typical B2B use cases such as shared shopping carts, role-based access control, re-ordering, and more.
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