European price-comparison shopping services say Google still playing unfairly

Friday 29 November 2019 13:29 CET | News

Idealo, Axel Springer’s price-comparison shopping service and 40 other European peers, have accused Google of tilting the playing field in its favour.

Moreover, they have urged EU antitrust regulators to enforce a ruling against the company. The joint call by the group ratchets up pressure on European Competition Commissioner Margrethe Vestager to take further action against Google, two years after she ordered it to stop favouring its own price comparison shopping service.

The companies said in a joint letter to Vestager seen by Reuters that the US web giant had yet to comply with the 2017 order. At the time, Google was also fined EUR 2.4 billion. The signatories to the letter are from 21 EU countries and include Idealo, Europe’s second largest price comparison shopping service, Polish No. 1 Ceneo, Britain’s Kelkoo, and Foundem and Heureka in the Czech Republic, according to Reuters.

They said Google’s proposal to allow competitors to bid for advertising space at the top of a search page had not boosted traffic to their sites. In response, Google said it was seeing positive results from its shopping remedies and more merchants were gaining traffic.

The European Commission confirmed receipt of the letter, which did not mention any specific solutions sought by the group, and said it was monitoring the situation.
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Keywords: idealo, Ceneo, Kelkoo, Foundem, Google, Heureka, EC, European Commission, fine, ecommerce, price comparison
Categories: Payments & Commerce
Countries: Europe
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Payments & Commerce