According to Inc 42, Disney India has officially entered the ecommerce segment with the launch of its marketplace, shopDisney. The ecommerce platform features more than 3,000 items across categories such as toys, apparel, back-to-school, accessories and fashion, among others. Besides, shopDisney will offer its customers Disney-designed shipping boxes and special services like gift wrapping.
The platform currently supports deliveries to over 500 cities in India and is optimised for mobile devices. Therefore it will provide users with a special online Disney touch-point access at any time.
In addition, the ecommerce platform is offering authentic licensed merchandise inspired by stories and characters such as Mickey and Friends, Disney Princess, Frozen, Marvel’s Avengers, Spider-Man, and more, Inc 42 stated.
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