According to Africa News, the acquisition supports the company’s commitment to growing ecommerce on the continent by expanding its ecommerce platform, DHL Africa eShop. Moreover, the platform, which is currently live in 34 countries across SSA, offers African consumers access to international retailers and enables them to shop directly from over 200 US- and UK-based online retailers, with purchases delivered directly to their door.
Furthermore, since the consumers have turned to online shopping to acquire the goods they need, their interests have shifted towards goods that are harder to source locally, while delivery assurance has also become a top priority. Basket sizes have also increased, as shoppers seek to get all of what they need immediately, rather than to space out their orders.
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