According to the press release, during the partnership, JDDJ, Dada's on-demand retail platform, will deepen cooperation with THE COLORIST and WOW COLOUR in terms of product management, digital marketing, targeted user operations, order fulfilment optimisation, and integrated offline and online retail solutions. Additionally, Dada's on-demand delivery platform Dada Now will offer on-demand order fulfilment services for THE COLORIST and WOW COLOUR with one-hour delivery.
Moreover, JDDJ will collaborate with JD Beauty to support THE COLORIST and WOW COLOUR in their respective omnichannel retail strategies, and jointly build a new on-demand retail model of cosmetics brands. At the same time, JD Beauty will offer expanded online traffic and data support for JDDJ, allowing more consumers to enjoy the shopping experience of ordering and receiving high-quality cosmetics products with one-hour delivery.
Overall, as of June 2021, 178 offline stores of THE COLORIST have been integrated into the JDDJ platform, covering hundreds of cities and counties in China. Meanwhile, the first batch of WOW COLOUR's 80 stores will also launch on both platforms in June 2021.
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