According to Retail News, 32% of Vietnam SMEs partnered with foreign online partners. In 2019, the rate was 98%, among which two-thirds were extra-small businesses.
Founded in 2011, as a cross-border shipping company, Fado became the first cross-border ecommerce platform in Vietnam in 2014. The company connects Amazon suppliers with Vietnamese shoppers on a single platform. Shoppers can buy discounted products in real-time, especially during events like Amazon Prime Day, without subscribing to a membership.
Vietnam’s cross-border ecommerce market is predicted to increase by 30% annually.
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