According to Inside Retail, the initiative is called Coles&co and comes as an effort to personalise online shopping recommendations to its customers. The new offering will be housed within Coles’ website and made available starting 13 August 2020. The portal will enable consumers to benefit from ‘shoppable’ specials as well as rotating content such as recipes, tips, and products.
Moreover, Coles will no longer deliver printed catalogues starting from 9 September 2020, though some will be available in store for browsing customers. By making this change, Coles will save over 10,000 tonnes of paper each year.
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