It aims to help more than 100,000 new businesses achieve CNY 1 million (USD 146,000) in annual sales on its platform, according to a statement. It will also build over 100 related industrial bases across China, train over 10,000 livestreamers, and host more than 1 million ecommerce livestreaming sessions during the period.
The development comes after Kuaishou announced in June 2020 that it would invest USD 439 million to build a livestreaming ecommerce headquarters in Chengdu, the capital of China’s Sichuan province. The company aims to use it as the base of multi-channel networks, online celebrities, and brand owners. The company claims to have more than 100 million daily active users for its ecommerce services, nearly 45% of whom are based in first- and second-tier cities.
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