According to the National Bureau of Statistics, during the period under review, China’s total retail sales of consumer goods has reached USD 2.82 trillion (RMB 18). The same source also points out that the number of online shoppers has increased to 194 million.
Results indicate that the transaction value of China’s online shopping market has contributed 4.3 percent to the total retail sales of consumer goods, continuing to grow in importance to the overall retail sales market.
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