Cashfree partners Shipway to reduce time on cash on delivery refunds

According to the press release, thanks to thispartnership, Shipway’s merchants can now process refunds in a single click using Cashfree’s Payouts platform. The refunded amount will be credited to the end customer’s preferred mode of payment (bank account, UPI ID, wallets, debit/credit card) instantly. 

Furthermore, processing COD order refunds has always been slow and error-prone for online sellers as it involves multiple touchpoints including the customer's bank account, adding a payee and processing refund manually. Therefore, the new integration will significantly speed up the COD refund process for over 12,000+ merchants leading to not only a seamless and quick COD refund process but also an enhanced customer experience, operational efficiency, and lower costs.

Overall, the initiative comes as the pandemic has increased the number of ecommerce brands and customers are increasingly moving to online shopping. Payments and refunds are critical components of the customer experience for ecommerce brands, especially COD orders.