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BigCommerce, WineDirect partner to support ecommerce growth for thousands of wineries globally

Friday 7 May 2021 12:55 CET | News

BigCommerce has partnered with WineDirect to enable the 2,000+ wine brands in the WineDirect ecosystem to build an enhanced online presence.

According to the press release, the partnership comes as consumer buying behaviour continues to evolve, particularly in the aftermath of COVID-19, and wineries have the opportunity to significantly enhance their online sales. Therefore, through the partnership, wineries will have access to enhanced digital storefronts, inclusive of the functionality, security, and speed needed to start their digital transformations. 

Bolstered by the impact of COVID-19 on bricks-and-mortar businesses, online alcohol shoppers more than doubled in the US compared to 2019, with 44% having purchased alcohol online for the first time in 2020. Industry analysts expect to see alcohol ecommerce grow by more than 600% to exceed USD 40 billion by 2024.

Furthermore, WineDirect’s new platform powered by BigCommerce will begin to roll out to winery partners in time for the holiday season 2021 with full migration beginning early 2022.


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Keywords: partnership, ecommerce, ecommerce platform, online shopping
Categories: Payments & Commerce | Ecommerce
Countries: World
This article is part of category

Payments & Commerce