Azoya to help retailers adapt better to ecommerce market in Asia Pacific

A growing number of foreign retailers are entering Asias ecommerce market, which will reach 1.8 trillion USD in 2018, accounting for 60% of the global ecommerce market, reports eMarketer. Now Azoyas business model includes an integrated business intelligence system, a new loyalty-building membership programme and option to expand to other APAC nations.

Azoyas business model now includes new additions such as: AzoyaClub, a loyalty-building membership app; market expansion to APAC nations; bonded warehouses in Hong Kong and China; and deeper, data-driven business intelligence.

Azoyas ecosystem includes the following new additions to the companys business model:

• AzoyaClub, a loyalty membership app that provides a wider range of select brands and retailers latest offerings, and creates a cross-border shopper community with social sharing features. It aims to identify and market to Azoyas existing shoppers to boost engagement, cross-selling and lifetime value per customer.

• Asian market expansion, a new International Network Model which gives overseas retailers options to expand to more Asia-Pacific markets.

• Hong Kong and China bonded warehouses, the near-shore warehousing solutions to improve customer experience with greater efficiency and faster delivery.

• Deeper data-driven expertise, which enhances its data analytics capabilities with a business intelligence system. The business intelligence system includes customer profiling and behaviour analysis, which helps retailers promote targeted, personalised content and products to boost sales and loyalty.