News

Australia: retailers may lose online customers to foreign counterparts - survey

Thursday 19 February 2015 10:57 CET | News

More than 70% of Australian online shoppers have purchased from foreign retailers in the past 12 months, recent research data reveals.

Additionally, more than two thirds (67%) of global consumers use online retailers to shop internationally, although less than one in five shoppers says the experience exceeds expectations, according to research data issued by New Dyn internet-related research company.

In Australia, almost half of consumers (47% of respondents) have shopped internationally more than three times in the past 12 months. Even though 60% of Australian consumers decided their overall international retail shopping experience was good, they found the experience difficult due to website slowness and difficult-to-use websites.

Australians, however, are tolerant to website troubles, with 77% of local consumers willing to give the website a second chance. A slow page-load time is often the reason for around 80% of consumers to lose trust in a company.

The survey was conducted on 1,400 consumers from 11 different countries.


Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: Australia, retailers, online customers, overseas, cross border, competitor, online sales
Categories: Payments & Commerce
Companies:
Countries: World
This article is part of category

Payments & Commerce