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Amazon India caught devising schematics for proprietary fashion and lifestyle private labels

Thursday 12 February 2015 14:02 CET | News

Amazon plans to create its own brands for the fashion and lifestyle segment in India, making it the first country where it would be selling its fashion private labels.

Amazon India has already interviewed people from online fashion retailers Jabong and Myntra and is still looking out for a person to head the business.

Nitin Chhabra, CEO at ecommerce consultancy firm Ace Turtle, has claimed that private labels yield increased margins to retailers (55% – 65%). In the US, Amazon sells products under its private brand labels. Pinzon is an Amazon private brand of towels and bed-sheets and batteries USB cords, laptop bags among others come under Amazon Basics.


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Keywords: Amazon, India, e-tailer, marketplace, fashion, apparel, consumer, online sales, ecommerce
Categories: Payments & Commerce
Companies:
Countries: World
This article is part of category

Payments & Commerce