Previously, US SMEs could only source goods on Alibaba.com because the site had originally been launched to connect suppliers in China with buyers in overseas markets, largely those in the US. A new program will allow them to sell on the platform as well.
The Chinese company has also rolled out a series of new features to support the onboarding and marketing efforts of new US suppliers on the site. Sellers will be able to build and manage a digital store on the platform, will be offered CRM and communications tools for customer-relationship management and digital-marketing tools to target likely customers, as well as online payments starting July 25. Online payments will not be immediately available to sellers in New York and Nevada at launch.
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