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Acapture and Boatsters launch end-to-end VR webshop

Wednesday 26 July 2017 13:58 CET | News

Acapture, a global omnichannel PSP, has partnered with Boatsters, a rental platform for yachts and boats, to launch the Virtual Reality (VR) webshop pilot project.

The solution was designed by Acapture as a while label application, allowing it to be utilized and customised by any merchant looking to expand its offerings with virtual reality technology. When a customer wants to purchase something in the webshop, transactions are supported through the Acapture’s payment platform.

Webshops created with this application can be accessed by consumers via their smartphone using a wide range of headsets. Furthermore, the solution gathers data about the customer’s shopping journey from all online, offline, mobile and virtual channels and creates a complete overview of the consumer shopping patterns that merchants can use to optimise its ecommerce offerings.

According to research by Acapture, almost 50% of worldwide shoppers see VR as the next step in the evolution of the shopping experience. Millennials and generation Z consumers, in particular, are more comfortable with virtual commerce.


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Keywords: Acapture, VR webshop, VR technology, VR ecommerce, PSP, Boatsters
Categories: Payments & Commerce
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Countries: World
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Payments & Commerce






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