Cashbox’ new dashboard applications aim to assist digital merchants identify key trends in their customer base and make informed business decisions. A new integration feature provides native integration into common email systems, beginning with Responsys’ Interact Suite.
The new dashboard and reporting capabilities provide digital merchants with financial and customer data, allowing them to develop their understanding of their business. The dashboard gives digital merchants an integrated, visual perspective on their organisations’ online business by providing transaction, revenue, and subscriber data. It also aims to enable digital merchants to understand the impact of their different customer acquisition strategies, highlight demographic trends and generate insights on partner and affiliate profitability.
The new email marketing integration capabilities also allow digital merchants deliver strategic emails to customers automatically, based on billing events.
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