Whitepages Pro introduces identity data product for high volume businesses

The predictive identity data features included in Transaction Risk API are leveraged in models, alongside internal company data, to provide an additional layer of identity verification for real-time risk reduction at scale. In under 100 ms, the core identity data elements of email, IP, phone, address, and name are scored to return a concise response, easily consumed by risk models at high volumes. The low latency of Transaction Risk API allows for global identity verification during the authorization process, helping companies to reduce false declines while finding previously undetected fraud.

The Whitepages Pro Transaction Risk API is designed to help high volume businesses such as payment service providers, credit card companies, and ecommerce companies.

Whitepages Pro provides global identity verification solutions including enterprise-scale APIs for models and decisioning platforms, and Pro Insight for manual review. They help companies identify legitimate customers, prevent fraudulent transactions, and smooth new customer account creation by applying complex data science including pattern recognition, predictive analytics, and machine learning to the five core consumer attributes of email, phone, person, physical address, and IP.