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WhatsApp to tackle the US market

Monday 31 January 2022 09:00 CET | News

Meta, formerly known as Facebook, has announced its first-ever US marketing push for one of the company’s social media and instant messaging apps, WhatsApp. The first TV ad aired in late January 2022 and the Meta’s intend is to make the instant messaging app as popular in the US as it is in Europe.

WhatsApp already counts for over 2 billion users worldwide, which already makes it popular but not in the US. The goal of the marketing push in the US is to highlight the app’s security by encrypting text messages sent and received, as opposed to other texting methods, including SMS.

According to a 2019 study by CTIA, SMS remains the default texting method used for Android phones in the US, which doesn’t benefit from end-to-end encryption. And, while Google is pushing for the adoption of an upgrade to SMS that adds features like encryption, Apple didn’t show interest in an RCS compatibility to its iMessage. 

With WhatsApp being available on both iOS and Android smart devices, it could become a selling point to those looking for additional privacy and security when texting online.  

More: Link


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Keywords: WhatsApp, product upgrade, Facebook, encryption
Categories: Fraud & Financial Crime
Companies: Facebook, Meta, WhatsApp
Countries: United States
This article is part of category

Fraud & Financial Crime

Facebook

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Meta

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