Visa releases new authentication service

The newly launched Visa Consumer Authentication Service is aimed at supporting an issuers Three Domain Secure (3-D Secure) program such as Verified by Visa and is available in all Visa markets.

Visa Consumer Authentication Service authenticates the consumer prior to the authorization process, adding a layer of protection against fraud. As the consumer begins the online checkout process, the solution performs a risk assessment of the transaction based on numerous inputs including device and transaction information and historical spending patterns. The result is that issuers can complete lower risk e-commerce transactions without requiring consumers to go through the extra step of entering their passwords or other verification.

Visa Consumer Authentication Service is a hosted access control server that provides issuers with the following capabilities:
• Risk-based authentication - Visa Consumer Authentication Services risk-scoring model takes into account upgraded inputs, including critical information about the device, transaction information and spending profiles;
• Methods of authentication - Visa Consumer Authentication Service supports a range of account holder authentication methods;
• Support for mobile - Visa Consumer Authentication Service can be integrated to function through a range of devices including mobile devices and tablets, to ensure consumers have a secure payment experience when shopping through another channel beyond the PC;
• Rules for strategy refinement - Visa Consumer Authentication Service provides issuers with the tools to write additional rules to further refine risk decisioning capabilities.