News purchased by Google for malware ads removal

Wednesday 26 February 2014 08:23 CET | News

Google, the online search engine, has bought, a web security start-up that deals with online advertising fraud, keeping the terms of the transaction undisclosed.

DoubleClick, Google’s advertising branch has made the news public. Google’s branch is interested in gaining access to the London-based’s software in order to prevent and counter attack fraudulent advertising sources which interfere with advertising ads.

Neal Mohan, vice president of display advertising at Google, has made public via the company’s blog that DoubleClick is interested in a contract with in order to embed the latter`s fraud detection technology in DoubleClick`s video and display ads products.

Google’s report on fraudulent advertising for 2013 unveils an ever increasing number of malware ads, also referred to as ‘bad ads’. The report discloses that for 2013 alone, Google was involved in the removal of more than 350 million ‘bad ads’ from its systems, an increase from 220 million in 2012.

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Keywords: Google,, DoubleClick, malware ads, display advertising, online fraud
Categories: Fraud & Financial Crime
Countries: World
This article is part of category

Fraud & Financial Crime