The new system relies on an advanced machine learning algorithm developed by Ocado Technology using TensorFlow. The system is part of the Ocado Smart Platform (OSP), an end-to-end solution designed to power all aspects of a retailer’s ecommerce business. OSP has been licensed by multiple grocers worldwide, including Morrisons in the UK, Groupe Casino in France, and Sobeys in Canada.
Online fraud typically covers any instance where an order is delivered but not paid for. Fraud can happen as a result of a genuine mistake (a customer entering the wrong personal details or using an expired card accidentally) but, occasionally, it can also be the result of malicious intent. If left unchecked, fraud can propagate to other systems and companies and affect customer service.
Therefore, Ocado Technology developed a mechanism of predicting and recognizing these incidents among millions of other normal events using data collected from past orders, including cases of fraud. The engineers then implemented a deep neural network using TensorFlow and uploaded the whole fraud detection system to the cloud.
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