The newly launched service identifies website visitors that are most likely to be trustworthy, by analyzing a consumers online activity from their collective devices and assigning a rating to those devices based on historical behavior. This score is generated without collecting a customers personally identifiable information (PII).
By leveraging iovation reputation data to identify good customers even when they are new to a website, companies can reduce the number of manual reviews, the cost of handling reviews and eliminate delays for good customers. Data also allows businesses to identify which new customers qualify for special offers or status, efforts that otherwise could require months of investigation.
iovation TrustScore also allows customers to:• Reduce Review Queues - iovation can identify transactions that would have been flagged for reviews coming from customers the company deems as trustworthy. This allows fraud teams using TrustScore to focus on the riskiest transactions and eliminate unnecessary reviews;• Upgrade the Customer Experience - when a good customer experiences delays or extra steps to complete an online activity, market research shows that they are likely to go elsewhere, putting future customer sales at risk. TrustScore enables companies to reduce the steps good customers have to take to complete transactions.
iovation provides online fraud and abuse management services for online retail and social networks, financial services and online gaming.
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