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Consumers are still skeptical of retailers data privacy initiatives

Thursday 22 October 2015 14:05 CET | News

Consumers worldwide are not convinced by retailers’ privacy initiatives, a recent study shows.

According to the recent report conducted by Capgemini Consulting, 93% of consumers are skeptical of retailers privacy initiatives and two main factors contributing to the negative sentiment was data security (76%) and intrusive behaviour by the retailer (51%).

The blurred line between data collection and intrusion was a key finding of the report. Technology perceived as intrusive was high regarding in-store traffic monitoring (84% negative) and facial recognition (81% negative).

Additionally, only 14% of retailers were perceived positively by consumers on both personalisation and privacy initiatives. A significant number of brands antagonised customers with nearly 29% of consumers reporting dissatisfaction due to intrusive loyalty programs, excessive promotional mail and confusing opt-in/opt-out instructions.

Report findings come from a social media sentiment analysis of more than 220,000 conversations over six months covering 65 global retailers that collectively generate revenues of more than USD 1 trillion.


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Keywords: data protection, online security, web fraud, online authentication, digital identity, data privacy
Categories: Fraud & Financial Crime
Companies:
Countries: World
This article is part of category

Fraud & Financial Crime






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